To me, the best conference calls are ones where most of the people have an opportunity to contribute. They’re the ones that don’t last forever and stay focused. They’re the ones that use the medium to collaborate, train, strategies and engage.

Copper Conferencing is an audio and web conferencing company that promotes their services through one of two sales channels. Copper’s direct sales team works with the end user to evaluate their needs and set customers up with the most appropriate product to enhance their business. Copper’s indirect sales team works with outside agents [...]

9/11 changed the way our company saw the relevance of our conferencing business and the conferencing industry forever. People who had never conferenced, called up and asked for accounts. They stayed home. They found new ways to engage with each other without jumping on an airplane. Swine flu may be the next catalyst to keep you home.

We’re thinking through how to help our customers that use us for audio conferencing and webinars to make sure they can still do business, even though employees are sidelined. Seems simple enough, right? You need to do a meeting, do it virtually so people don’t sneeze on each other and pass the H1N1 virus around.

Sometimes I’m downright embarrassed that I was one of the original founders of InterCall. It seems like this company has become so big and so bulky that they’ve forgotten why they entered the market.

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A strategy session is an opportunity for the employee to sit down together with his/her manager and engage in a two-way dialog. Copper Conferencing uses strategy sessions to give both the reviewer and the reviewee an opportunitity to review the good, the bad and the ugly.

Companies that adopt the strategy of evaluating every aspect of their business to increase efficiency will find that they reduce costs, increase revenue and improve overall employee productivity. Here are some key strategies that companies can use to improve their business efficiency:

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