An Engaged Workforce: Building a Team for Results with Trust, Freedom and Accountability

Presented by: Wally Hauck
Date: Thursday, March 18, 2010
Time: 2pm ET / 12pm MT

Register Now!

Do We Really Need Engaged Employees?

Yes!  Expansion to a global economy has created a real-time need to understand and adapt more quickly.  Engaged employees are more likely to learn, understand and adapt to trends and techniques which may take place half a world away.

In this webinar participants will learn:
•  Key factors for creating a culture of high performance and engagement
•  How to implement key factors for high performance and engagement
•  How to identify and remove barriers that prevent engagement
•  3 Key strategies to create a lasting culture of trust and accountability – without threats or bribes

Join Wally and discover the need for engaged employees. Consider this:
•  The key asset of any successful firm is the brainpower of its people
•  Workers are less and less interchangeable
•  Complexity of the new competitive world requires continuous information exchange

This is an hour well spent for anyone who works within a workforce that is strenuous and disengaged. Register today!

Who Should Attend: Everyone

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

An Engaged Workforce: Building a Team for Results with Trust, Freedom and Accountability

Presented by: Wally Hauck
Date: Thursday, March 18, 2010
Time: 2pm ET / 12pm MT

Register Now!

Join Wally Hauck and create an environment that enables employees to engage. Wally Hauck, the Team Building Consultant, explains how to create an environment of freedom, trust, and accountability and deliver more of what CEO’s are looking for from the workforce of the future.

In this webinar participants will learn:
•  Key factors for creating a culture of high performance and engagement
•  How to implement key factors for high performance and engagement
•  How to identify and remove barriers that prevent engagement
•  3 Key strategies to create a lasting culture of trust and accountability – without threats or bribes

Join Wally and discover the need for engaged employees. Consider this:
•  The key asset of any successful firm is the brainpower of its people
•  Workers are less and less interchangeable
•  Complexity of the new competitive world requires continuous information exchange

This is an hour well spent for anyone who works within a workforce that is strenuous and disengaged. Register today!

Who Should Attend: Everyone

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Internet Marketing for Rapid-Fire Success

Presented by: Debbie Allen
Date: Tuesday, March 2, 2010
Time: 2pm ET / 12pm MT

Register Now!

Join Debbie Allen to discover online marketing strategies that will help you instantly connect with viewers and dramatically increases your online sales.

You will learn how to:
•  Implement powerful online marketing strategies that create proven results
•  Add benefit-rich headlines and attention-grabbing text that increases sales
•  Instantly improve the image and effectiveness of your website
•  Get listed higher on search engines and create more online exposure
•  Use email and social media sites to gain exposure to your website

Join Debbie to discover 7 ways to entice more online buyers, plus 6 ways to build online traffic fast! Register today.

This is an hour well spent for anyone who is trying to find more ways to improve their website.

Who Should Attend: Marketing, Business Owners, Anyone interested in boosting sales

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

At the recent SES conference in San Jose, I sat in on different sessions dealing with web development, design, SEO, social media and many other topics. The underlying palatable theme of the conference was the panic over social media. Don’t get me wrong, there were many experts at the conference, but most only spoke lip service to social media and very few understood it’s long term potential. It seems that to be successful in social media we all need to relearn a few lessons in sharing, communication and friendship.

When you think about social media, you need to stop thinking about your company and start thinking about your employees, current customers and potential customers. This is your opportunity to convert your company from a cold and stale entity to an outward looking company and with a product set created for and driven by people. These people, your employees and coworkers, are just like you and me, and they look very similar to our customers and friends. This is where we build the foundation of our social media plan, because if we can get our employees to shine through via pictures, blog posts, videos and tweets we have to potential to gain friendship along with revenue. At Copper Conferencing we have had success through turning each of our employees into a guest-blogger, allowing them to highlight their skills and knowledge on our blog.

We must also understand that just like friendships we must do our best to be honest and helpful and patient. The social media scene is one that is willing to give criticism as quickly as it is willing to give compliments. But as the old saying goes, “Even bad press is good press.” You should be more concerned not about your inability to control the conversation but whether the conversation is going on at all.

It is also important to understand that social media is a long term strategy. To use a simple illustration think of the last time you were invited to a party only to find out it was a pyramid scheme. Do not view social as a means of tricking your friends into buying something they are not even sure they want. Instead view the long term relationships as a means to generating reputation first, traffic second and revenue third.

To provide a simple example of this concept think about the content on your website. Does your content reflect self focus or does your content answer questions, provide instruction and give before it takes? If we begin to help help users through our content we can start to shape and mold it as a discussion instead of an autobiography. This kind of content writing lends itself to linking, discussion and viral movement. All of these actions can potentially bring large amounts of traffic to a website.

Beyond content think about the kind of value your company can add to a network like Twitter. Have a white paper or an e-book related to your company? Give it away. Have intimate knowledge of your industry and products? Search for related terms on Twitter and start answering questions. Think of yourself as an ambivalent giver of information, the expert in the scene and the kind of user that can be trusted. At the most refined point. trust is what social media should be about. If we can gain the trust of users in our networks, the prospect of selling moves away from our modern isolated model to the days of old when a handshake and a promise where more important then catchy tag lines and redesigned packages.

We will all admit that social media seems to be sticking and at the same time still feels awkward and alien. Let’s hope that we can all begin to stop thinking about social media and begin to think about our place in the relationships and communities that we call industries and markets. If we can begin to start acting like ourselves again we might finally see some results worth standing by.

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Albert Einstein once said that “Life is like riding a bicycle – in order to keep your balance, you must keep moving.” This illustration rings true not only for our lives but for business. During a recession it is common for companies to lock themselves and their finances in place, bunkering down and hoping for survival. Forward motion is sacrificed for safety and preserved in memory for when markets return to expansion. If we are going to be successful during a down market we need to remember our bicycles.

I ride my road bike to work as a means of saving money, maintaining fitness, and staying connected with a world often missed. My forward motion maintains my balance and allows me to quickly react and steer my bike. For anyone who has ridden a bike, you know that the faster you go the easier it is to move your bike, the smallest lean can provide direction. The forward motion in our business provides the same ability to react and steer with efficiency beyond our customers expectations and our competitions ability.

What are some areas where you can gain forward motion during this recession?

1. Customer service – Are you developing your customer service to be a shining star in your company. Is your customer service helpful, educated, proactive and a part of your companies forward motion and development? As one of the main human points of contact in your company it is important to understand what is occurring in their world and how it can be applied to business practices, marketing campaigns and resolution of pain points.

2. Technology – Is your company investing in techno fluff or common sense technologies? It is common for new technologies to be overlooked due to financial or time costs related to training and use. We have become accustomed to laboring through new systems for the sake of some reason unknown. But there are new technologies coming out everyday that are positively affecting productivity and cutting costs. Find motion with hosted applications like SalesForce (sales and customer tracking), Google Documents (online office suite), BaseCamp (project management), etc.  Also, take time to look at your internal technologies and determine whether an investment in expanding functionality or new technology could help to differentiate you as the recession passes.

3. Marketing and Social Marketing – While your sales may be slacking, it is important to maintain a quality brand and image. Marketing allows you to stay in focus as consumers begin to heavily way their options and purchasing decisions. Begin to look at new marketing trends like social media and how they can be appropriately applied to your company.

4. Office Culture – Look at ways to boost morale, participation and commitment through developing a unique and purposeful office culture. Give your employees the opportunity to interact, brainstorm and develop new ideas within different environments and activities. An office culture can also provide an easily defined identity that helps to determine whether new hires will integrate well.

5. Decreased Overhead – Cutting back doesn’t mean decreasing the quality of your service and your products. But begin to honestly question the “why” of certain expenses and are these expenses affecting your ability to produce motion and direction. Coming out trimmer and fitter financially means more mobility post recession and into the future.
   

It seems that the old adage “it’s like riding a bike” may be applicable for both our lives and our work. But to be figurative and literal, I hope you will think of the bicycle when you consider the direction of your company during this recession and that you actually take the opportunity to ride a bicycle to work. You may be surprised by what you have been missing.

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• Everything You Need To Know About Salesforce’s Service Cloud 2 (techcrunch.com)
• Executives and Social Media (emarketer.com)

Register NOW!

“Using Social Media to land a new position or attract new clients”
Presented by Marquessa Pettway
Date: TODAY – Wednesday, June 17, 2009
Time: 2:00 pm ET

Register NOW!

This 60-minute free webinar provides participants a clear understanding of social media, and understanding the first five things to do to get started, and how to create a realistic social media plan

Marquesa will answer these questions and more during this informative and dynamic webinar.

• What is Social Media Networking?
• Why should I use it and how can I make the most of my time?
• Which Social Media Sites are the best to use?
• What are the basics for getting started?
• How do I position myself to attract clients?
• How do I position myself to land a position?
• What’s social media etiquette?
• I am not technically savvy, how can I get onboard without stressing out?

Who Should Attend: Marketing, Sales, Business Owners, Social Media Neophytes

Register NOW!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Join Marquessa Pettway for a free webinar and learn how to leverage Twitter, Facebook and LinkedIn to your advantage.  Find out how, why and when you should use social media.

Register Today!

“Using Social Media to land a new position or attract new clients”
Presented by Marquessa Pettway
Date: Wednesday, June 17, 2009
Time: 2:00 pm ET

Register Today!

This 60-minute webinar provides participants a clear understanding of social media, and understanding the first five things to do to get started, and how to create a realistic social media plan

Marquesa will answer these questions and more during this informative and dynamic webinar.

* What is Social Media Networking?
* Why should I use it and how can I make the most of my time?
* Which Social Media Sites are the best to use?
* What are the basics for getting started?
* How do I position myself to attract clients?
* How do I position myself to land a position?
* What’s social media etiquette?
* I am not technically savvy, how can I get onboard without stressing out?

Who Should Attend: Marketing, Sales, Business Owners, Social Media Neophytes

Register Today!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Register Now!

Discover how to grow your business using FREE social networking tools.

• Getting found faster online with your own video clips
• Average LinkedIn to improve your networking and get referrals
• Discovering What Everyone Twittering About?
• Learning how to extend your audience reach & protect your online reputation

Robyn Levin offers practical information on how to maximize your social networking efforts

Levin is author of the Cocktail Napkin Marketing Plan™ e-Book & Template, your 4-step system to marketing success! This e-Book & interactive template is packed with tips, techniques and thought-provoking exercises to produce your action plan in less time than planning your vacation.

Sign up and enter to win!

As a special bonus, you will be entered to win your copy of the Cocktail Napkin Marketing Plan™ e-Book and Interactive Template, ($99 Value). Don’t miss this chance to see Robyn and enter to win!

Personally, I am highly addicted to Facebook.   I can proudly say that my number of virtual friends far outnumbers the people I actually know.  This is, however, a great thing, especially in the business world.  I now use this social utility and the many applications offered, to strategically take my 954 virtual friends and convert them into sales leads.   Now that I have graduated from college and taken my first sales job, Facebook has an entirely new meaning:  I’m taking friendship to the next level…a higher level:  turning them into leads. Here is my strategy:

1. Expand network connections
2. Share your life (literally)
3. Customize & know your “page”

Increasing the number of friends is not hard; in fact, it’s almost too easy.  Expanding your network of connections means everything from processing endless friend requests, using interaction tools, joining every group Facebook has to offer, and the ever-so-basic posting on someone’s wall.  The random compilation of these little acts of networking will benefit your end result:  increased awareness of the services you want to sell.

To share or not to share:  SHARE.  It’s all about updating the world on what your business is up to:  new events, conferences, employees etc.  Collectively, by sharing your stream, you let other people feel like they’re apart of the business already.  It will be that much easier to convert them into leads; they are already aware of who you are and what business you’re in.

Facebook lets you customize your page which is similar to having your own website allowing you to track where your views are coming from, how many people view them, and to keep in touch with your current “fans,” better known as your potential leads.  For example, updating your page with photographs of the company, the employees, and also current articles on how the company is performing offers a more information to your “fans.”  In this way, you attract more people to the site, who can soon be transformed into sales leads and ultimately clients.

Additionally, there’s the question of how to proceed when you have all your fans and friends updated with your sites and pages.  The next step in the process is to ask for the required information from them for your business.  For example, in the Conferencing industry, you would ask for the vendor used, how many calls are made monthly with an estimate of minutes used.  With the information from the questions asked, you can then determine if they are the right profile you are looking for.  It varies for each company; however, in the Conferencing world, this is the protocol for sales leads.

In the end, with your increased number of connections, you will also have an increased number of leads.  There’s nothing better than getting your business out there and in turn generating more people to your attention to eventually and definitely sell.  Without letting up, there is one strategic tool that offers everything and beyond your average:  Facebook.  This is my strategy.  What’s yours?

About Conference Coach Brittany
Brittany West came to Copper Conferencing as an Account Manager in December 2008 to  manage a base of key customers along with generating new account acquisitions.  Brittany is focused, productive and exhibits strong sales skills. Brittany shows impressive initiative daily by tackling extra responsibilities such as monitoring our Business Webinar Series and targeting specific vertical markets of interest .  Her passion and initiative spills over into her personal life in which she is a skilled photographer, pursuing professional photography as a business.

With a Bachelor’s degree in Modern Language in Culture and an Associate’s degree in Applied Business from Kennesaw State University, Brittany is very interested in language, cultures, communication and business.  She is also active in competing in road races on the weekends that donate to different charities.

You can search “conferencing” to find out what others are saying about the technology.  This will give you unbiased information on who’s using what and why.
While your searching, make sure you follow Copper Conferencing (CopperConf). We will keep you updated on industry news and latest happenings at Copper.   http://www.copperconferencing.com/go/e6355