Discover online marketing strategies that will help you to create a website that instantly connects with viewers and dramatically increases your online sales. Get listed higher on search engines and build more online traffic fast with the easy-to-implement and proven marketing strategies.

What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

I am a webinar guru. However, six months ago I could not have told you what a webinar was or how to leverage a webinar in a business setting. Working for Copper Conferencing has opened my eyes to just how easy, fun and valuable webinars can be. First, let’s define webinar. Simply put, a webinar [...]

As the Director of Marketing, it’s important to know that the tools we make available to our sales people work when they are supposed to work and are used on a daily basis. However, we don’t foist tools on our sales team. We work closely with our sales counterparts to ensure that what we provide is valuable and enables them to go from lead to revenue in the swiftest manner possible.

Albert Einstein once said that “Life is like riding a bicycle – in order to keep your balance, you must keep moving.” This illustration rings true not only for our lives but for business. During a recession it is common for companies to lock themselves and their finances in place, bunkering down and hoping for [...]

Register Now! Free Webinar:  Creating Value in a Tough Market Presented by Paul Montelongo Date:   Tuesday, July 14, 2009 Time:   2pm ET Creating value is key to your business success. Learn: * Key emotive levers for today’s buyer * How you can tap into emotive levers * To use emotive levers to influence your prospect [...]

This free webinar will be packed full of powerful, practical and easy-to-use advice that will answer many of your “how-to” questions. You’ll leave this webinar ready to put these potent strategies to use and ready to start developing your “Expert Identityin order to attract more profitable business at tradeshows and beyond