Carolyn Bradfield, CEO

Most of you don’t know that I started life as a middle school English teacher, still my favorite all time job. I spent the vast majority of my time teaching students how to write, a skill that I hope has served them well over the years. Part of the secret to good writing is to know how to be concise, getting your point across using a few powerful words.

Good Morning America on ABC has a fun segment that they call “Your Three Words” which couples viewers’ very short videos with 3 words that deliver a message. You’ll see a traveling college student whose words are “Send Money Now!” or “Practice Makes Perfect” from a Little League team holding their championship trophies. You get the picture.

I thought I would use GMA’s technique and use my three little words to describe Copper Conferencing’s new service, Conduct.

Make Life Easier
We’ve been inundated recently with the news that the Dow has dropped below 12,000, that jobs aren’t coming back and that budgets are still tight. That means that we have to learn to continue to do more with less. Conduct takes the process of webinar and event management to a new level and makes life easier by creating and managing the marketing and management activities without a lot of staff and with minimal expense.

No Training Needed
Going through the frustration of trying to figure out a piece of technology, of having to ask your I/T department for help or having to spend hours in training takes away from the job of creating, marketing and selling. Conduct is self-directed with no training needed.

Promote, Manage, Deliver
In order to execute a webinar, you have to promote it to your audience, register people who are interested in attending, remind them to show up and manage all of the communication needed to get them into the call. Once you go through the 5-minute set up process, Conduct creates the promotional email, the sign up page and all of the registration and reminder emails automatically.

Be a Hero
When you generate high quality leads, attendance on your webinar, or a great promotional campaign and you do it at a fraction of the cost of trying to manage multiple systems and services to get the job done, you’re going to get noticed. That’s how people get recognized and promoted – by delivering revenue and reducing expenses!

OK, you get the “your three words” concept. Here are my last three words – “Try It Now”. Copper has just launched Conduct and for a limited time, you can try it for free. Just go to the Sign Up Page on this website and check it out (whoops, another 3 words!) – No contract required – there I did it again!

About Copper Conferencing
Headquartered in Broomfield, Colorado, Copper Conferencing provides audio conferencing and web conferencing services to businesses in all industries. Copper’s Conference Coaches™ provide expert guidance in audio and web conferencing services and online account management. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visit www.copperconferencing.com or call a Conference Coach at 866-903-7521.

Even though most of us may not consider ourselves as environmentalists, as consumers and business people we need to start thinking about those “just one thing” commitments we can make to cut our consumption of environmental impacting activities. Most of us generally don’t make changes unless there is either a “carrot” or a “stick” that motivates us to do so. It’s generally the “stick” or a significant enough pain point that is the better catalyst for change.

Here is the stick right now. Although there is plenty of oil being produced in the Middle East, there is a significant amount of conflict in oil-producing countries. Egypt changed hands; Libya is in the middle of a civil war and the unrest of suppressed populations has spilled over into countries that had experienced little historic conflict. Oil speculators have driven up the cost of a barrel of oil to sustained, record heights.

How does this affect us? For every penny that the price of a gallon of fuel rises, the airline industry loses $175M a year. How are we all going to feel when gasoline is at $5 a gallon or over or an average airline ticket is over $500? Dependence on oil has become America’s new crack cocaine habit and it’s going to be painful to make some changes. However, I think that the stick is now big enough to make us pay attention.

Here are some “just one thing” ideas that I think we can execute today to help us get “off the crack”:
• Change the work schedule of your commuters and let them work from home one or more days a week. Monitor their productivity electronically. In today’s world, you don’t have to see someone to know they are working, given all the ways we have to keep track of people.
• Meet virtually. Do we really need to drive all over town for a meeting that lasts an hour. Web conferencing is easy to use, inexpensive and very effective.
• Reconsider your travel strategy. Do you really need to drive to the airport, squeeze in that crowded airplane seat and spend that amount of money on hotels, rental cars and meals? Can you use other ways to attend to business virtually and save travel for when it’s really needed?
• Look around your office and think about what you consume that is oil based. At Copper, we stopped buying bottled water (bottles made of petroleum products) and switched to a water cooler with reusable containers.

Of course, if you want to take it further, there are a number of other things you can do. Here is what I plan to change:
• I’m purchasing a “street-legal” electric golf cart to run my errands. I figured that quite a few trips are within 5 miles of my house.

About Copper Conferencing

Headquartered in Broomfield, Colorado, Copper Conferencing provides audio conferencing and web conferencing services to businesses in all industries. Copper’s Conference Coaches™ provide expert guidance in audio and web conferencing services and online account management. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visitwww.copperconferencing.com or call a Conference Coach at 866-903-7521.

Carolyn Bradfield, CEO, Copper Conferencing

Be sure to stop by and say hello!  We will be at Booth 404 (note booth # change)and would love to meet you!!

To set up a meeting with Copper, before or during the show, contact Carolyn Bradfield cbradfield@copperconferencing.com or 877-761-5700.

We would love to meet you if you are attending the conference, so please stop by the Copper Conferencing booth to say hello!  If you would like to schedule an appointment, or learn more about Copper, please contact Kathleen Thompson at 678=430-3285 or kthompson@copperconferencing.com

Webinar Title: Growth Strategies
Presented by Aldonna Ambler
Date: Thursday, February 24, 2011
Time: 2pm ET/ 12pm MT

Description:
Even if your business isn’t currently in a rapid growth mode, you will learn the management techniques that help the most successful companies sustain their competitive advantage, coordinate resources, prevent conflict, and keep things moving quickly. Join The Growth Strategist™ Aldonna R. Ambler, CMC, CSP, in this interactive session filled with practical advice and examples from real companies like yours.

This session will highlight 20+ Growth Strategies, a list of ways successful entrepreneurs/clients of The Growth Strategist™ have grown their businesses. From franchising to strategic alliances to roll ups, these growth strategies are invaluable to any business ready to blast a plateau with Achieving Accelerated Growth With Sustained Profitability®.

Don’t miss this opportunity to discover strategies that will move your company in the right direction. Register today!

Who Should Attend: Human Resources, Administrators, Directors, Managers, and Organizational Leaders..

Register here: http://www.copperconferencing.com/go/6bf80

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Lauren Brady and BJ Bates from Copper Conferencing will provide thought leadership on how legal marketers can best us audio conferencing and web conferencing solutions to promote their firms, develop webinars for education, and much more.

To contact Lauren or BJ before the event, email sales@copperconferencing.com or call Lauren at 303-951-4171 or BJ at 303-951-4177.

The Power of Persuasion
Over the last few weeks, I’ve noticed a particular and very distinctive voice being used to advertise two products — trucks and beer.  Now, I must admit that the voice being used is attached to an actor whose work I enjoy but hearing the commercials got me to thinking about why I enjoyed his work.  Was it because he is a great actor?  Was it because his films are stellar works of cinema?  Or perhaps, was it because I find his voice particularly pleasing?  The sum total of this reflection was the winning voice.  Yes, the voice for these commercials makes me want to run out and buy a Dodge Ram Truck even though I just purchased a Ford and buy Coors beer, even though I don’t drink beer.  Why?  Because I associate the voice with a pleasant experience, as trustworthy and the inflection of his voice is appropriate to the sales pitch.  For those who have yet to guess, the voice is that of Sam Elliott.

What’s in a Voice?
Now you’re thinking about whose voice you’ve heard recently and how it affected you.  That’s good.  In our daily lives, we have so many opportunities to use our voice in a persuasive manner — for good or for evil.  Okay not really evil but it is entirely possible to use one’s voice in a way that negatively impacts the people around us.  Copper Conferencing has used voice for many different aspects of our marketing but also, and more importantly, for our audio conferencing service.  If you are a Copper customer, you’ve may have heard the voice on our One Minute Skill Builders.  It’s a pleasing female voice that gently engages you and guides you through how to use Copper’s audio or web conferencing services.

Copper customers also hear another voice.  The voice greets our customers every time they do a conference call.  In early 2010, we changed our audio conferencing voice to a male voice at the same time we upgraded our audio conferencing services.  Now, you might not think a small change such as a greeting voice would make a big impact, but it did.

Some of our customers thought the voice was a nice change.  Some of our customers said they were indifferent as long as they could continue to conduct their business.  However, some of our customers provided feedback that the voice did not give them the same pleasing experience as had the previously female voice.  Okay, I’ll fess up and say that some of the customer feedback we received was emphatic and down right passionate that the male voice was negatively impacting their customer experience.  We paid attention and were persuaded by our customers to return to a kinder, gentler female voice.  As one customer put it “Thank you for this nice update.  It is good to know your company is an interactive one that listens to customers.”

And about Sam Elliot?
Yes ladies, he has a great mustache.  And guys, if you can grow a mustache like Sam’s, congratulations.  Women may not say it, but many like a good looking guy with a mustache.  I wonder if Sam Elliott and Tom Selleck know each other?

Alycia Maier-Turner is the Director of Marketing for Copper Conferencing, a provider of easy-to-use audio conferencing and web conferencing communication tools. You can try Copper’s affordable web and audio conferencing services — and get a discount for using our nationwide Local Dial-In network. Just sign up now.

As a member of ALA, we hope that you will come by our booth during the Region 3 expo. The Expo will be held at The Drake Hotel in Chicago, Illinois. The ALA Conference & Expo is designed to expand your knowledge, gain new skills and learn about new resources in all areas of legal management.

Come by Copper’s booth and we will show you Copper Legal and the benefits of using conferencing to help cut costs and increase productivity. When you choose to use Copper, you get world-class audio and web conferencing services, outstanding customer support and ways to trim your costs such as using our  Nationwide Local Dial-In Network to get a discounted conferencing rate.

Copper Conferencing is a proud sponsor of ALA, a leader in the growing legal industry. Copper Conferencing promotes the utilization of resources that help meet and solve ALA member challenges and business needs. Find more about Copper Conferencing at www.copperlegal.com.

As a member of ALA, we hope that you will come by our booth during the Region 1 expo. The Expo will be held at the Ocean Place Resort & Spa in Long Branch, New Jersey. The ALA Conference & Expo is designed to expand your knowledge, gain new skills and learn about new resources in all areas of legal management.

The expo begins on Friday, October 29, but Copper is planning on attending the Thursday evening dinner and we hope that you will come. Come by Copper’s booth and we will show you Copper Legal and the benefits of using conferencing to help cut costs and increase productivity. When you choose to use Copper, you get world-class audio and web conferencing services, outstanding customer support and ways to trim your costs such as using our  Nationwide Local Dial-In Network to get a discounted conferencing rate.

Copper Conferencing is a proud sponsor of ALA, a leader in the growing legal industry. Copper Conferencing promotes the utilization of resources that help meet and solve ALA member challenges and business needs. Find more about Copper Conferencing at www.copperlegal.com.

FOR IMMEDIATE RELEASE

COPPER CONFERENCING ADDS ALA REGION 3 CONFERENCE TO SCHEDULE

Denver, CO and Atlanta, GA — September 30, 2010 Copper Conferencing, a leading provider of audio conferencing and webinar services to the legal community, announced today its participation in the Association of Legal Administrators (ALA) Regions 3 Conference and Expo.  Copper Conferencing is actively supporting the ALA at four regional conference & expos in September and October.

“The ALA, its chapters and members are a priority for Copper Conferencing.  With firm commitment to engaging at all levels of the ALA, Copper Conferencing is showing support in a number of ways including exhibiting at regional conferences in Region 5 & 6 and Region 4,” said Carolyn Bradfield, CEO of Copper Conferencing.  “Additionally, with Copper Legal, law firms and legal administrators have access to audio and web conferencing services specifically designed for the legal community.”

Copper Legal is a suite of web and audio conferencing services that are easy-to-use and cost effective.  The client matter cost tracking feature ensures calls are allocated to the correct cost center, department of client matter number.  With easy-to-use online account management tools, legal administrators or teleconferencing managers can quickly and efficiently manage everything from individual users to client matter number tracking to paying invoices and usage reporting.  For more information about Copper Legal, visit www.copperlegal.com.

Sara Stilson, Director of Sales for Copper Conferencing, will be attending the ALA Region 5 & 6 conference September 30 – October 1, 2010 at the Hard Rock Hotel in San Diego, California.  Stop by our booth or click hereto schedule an appointment with Sara.

Carolyn Bradfield will be attending the ALA Region 4 conference September 30 and October 1, 2010 at the Four Seasons Resort & Club Dallas at Las Colinas in Irving, Texas.  Stop by or click here to schedule an appointment with Carolyn.

BJ Bates, Major Account Executive, will be attending the ALA Region 3 conference October 15-16, 2010 at The Drake Hotel in Chicago, Illinois. Stop by or click here to schedule an appointment with BJ.

Kathleen Thompson, Director of Customer Care, will be attending the ALA Region 1 conference October 29-30, 2010 at the Ocean Place Resort & Spa in Long Branch, New Jersey. Stop by or click here to schedule an appointment with Kathleen.

About Copper Conferencing
Headquartered in Denver, Colorado with a major communications center in Atlanta, Georgia, Copper Conferencing provides audio conferencing and web conferencing services to small and medium-sized businesses. Copper’s Conference Coaches™ provide expert guidance of enhanced conferencing services. From On Demand reservationless audio conference calls, to highly interactive webinars and special teleconference event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers.

For more information about Copper Conferencing, www.copperconferencing.com or call a Conference Coach at 866-903-7521.