InterCall is by most measurements the world’s largest conferencing company.  In the early days they grew by showing businesses how efficient conferencing was, then they shifted to snapping up smaller conferencing companies and acquiring their customer bases   Recently, they have added revenue through rate hikes, fees and surcharges to stay even in the face of [...]

What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

Although it seems like it, I haven’t been in the conferencing industry my whole career.  In fact, I’ve done some pretty interesting things – taught English, worked for a newspaper, wrote a book.  One of the most gratifying things that I’ve ever done is to start and run an adolescent wilderness therapy program – Phoenix [...]

I’m flying back from Copper Conferencing‘s participation at the Channel Partner Show in Miami catching up on some light reading from USA Today and an interesting article caught my attention – “Fees fatten airline revenues by $3.8B”. The reality is that fewer people are flying these days based on the down economy.  We know that [...]

InterCall is the largest conferencing company in the world and has been around for almost 20 years.  I should know, because I was one of the founders in 1991.  For the better part of the ‘90’s, InterCall grew revenue the old fashioned way.  They met with companies, articulated a strong value proposition and showed companies [...]

The word, “revolution” keeps coming to the front of my mind with the music of that day and what it represented…..a new way of thinking about things….change……revolution. I think I’m going to adopt that word and use it in our business, The Conferencing Revolution!

It’s long past time that the conferencing industry think about who pays the bills. I’ve been thinking about this and have been reminded that when customers get mistreated, sometimes they aren’t even aware that it has happened to them.

I love old movies.  Maybe it’s because I’m old and I’ve been around long enough to have seen a lot of them.  One of my favorites is the movie, “Network”.  In that movie, Peter Finch plays a network TV anchor who goes a little haywire and takes control of the set.  His most famous line [...]

My job at Copper Conferencing often includes the automation of common business tasks. After the release of our Copper Link product we began to look at how we could provide more web based services to our agent channel. Document creation, management, and storage is a tedious task, especially when you have a large base of [...]

Whenever I am fortunate enough to run a company, as I am now with Copper Conferencing, I think about value systems and want to make sure that employees think about them as well. A strong corporate value system dictates how people should treat their customers, their employees, their stockholders, and their peers.

Copper’s value system is straightforward and simple. It has some simple concepts: