Seemingly a company could thrive with a focus on either marketing or sales and be successful. Marketing could bring clients in through proper advertising and a well planned strategy, and a sales team would not be necessary. Conversely, it seems sales would not need marketing either, by simply providing their own leads and bringing in their own clientele through research and hard work. In theory they are individually functioning divisions that can operate independent of one another, but in reality, the two are very necessary and must work together

When you think of sales, you typically think of overwhelming salespeople pushing a product that customers may or may not want. While this is true, sales has a very important purpose in all organizations. They execute the efforts of the marketing team and put it into action. The sales department in an organization can best be described as a special operations team in the military, and the marketing department is their Intel. Military Intelligence gathers all the information necessary for a mission and then distributes their findings for the Special Ops Team to execute.

Similarly, when you think of marketing, you think of massive amounts of e-mails piling in your inbox with special offers. While this may be true, marketing is crucial in providing leads, and getting a brand name recognized. They handle the leg work for the sales team, so the sales team can focus on closing business and getting potential prospects to use a product or service. Without the advertisements, e-mails, and various marketing plans though, a company would be relatively unknown.

At Copper Conferencing, an audio and web conferencing provider, marketing and sales work together harmoniously in order to achieve similar goals. The Sales Director and Marketing Director ensure  that they are not only on the same page with current marketing campaigns, but also, that they are focusing their efforts and teams to maximize their return on investment. Audio conferencing and web conferencing is an industry where most companies are realizing the services incredible benefits. By reducing costs and travel expenses, conferencing is changing the way companies operate and do business. Through expertly managed marketing and sales strategies, Copper Conferencing is quickly proving that a perfect balance of the two departments is a key to success.

Now that we see that sales and marketing are uniquely individual, yet very complimentary of one another, we can see how using a successful marketing plan in conjunction with a well executed sales team can generate new business. Copper Conferencing is a perfect example of this through a recent campaign. Copper is running a Business Webinar Series allowing speakers across the country to show their expertise to an array of business professionals. This shows our conferencing services to potential clients around the nation, and at the same time, generates leads for the sales team to follow up with. Remember, a subtle alliance between two divisions can bring powerful returns in the business world.

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Working for Copper Conferencing has opened my eyes to just how easy, fun and valuable webinars can be. First, let’s define webinar. Simply put, a webinar is a “web-based seminar.” Webinars come in different shapes and sizes. Some are formal and some are informal. Some have 10 attendees and some have 200 attendees.

Whatever shape webinars take, they are a great way to market, care for customers or keep your company on the same page. Let’s look at how different business departments might use a web conferencing service.

Marketing
I work in the marketing department at Copper Conferencing. Hosting webinars is a weekly occurrence in our department. We can’t get enough of them. We LOVE them! For marketing, a webinar is a great lead generation tool. For example, we created the Business Webinar Series. We solicited the speakers, promoted the events and moderated the webinar. The speakers were able to reach more attendees by using web conferencing which resulted in many new leads. Participants were able to learn new business skills and ideas while never having to leave their office. And Copper Conferencing was able to showcase web conferencing services in a very real and practical setting.

You could use webinars to promote a product, sell a service or increase general awareness of your business.

Customer Service
Customer Service is all about maintaining the relationship. Hosting a webinar is a great way to reach many customers at one time or provide individualized interaction. Our customer service department uses web conferencing almost daily.

For example, a customer service department could host a monthly “Ask the Expert” webinar. This webinar could include new product releases, product updates or current technical issues and a question and answer session at the end. Showing customers you care about their concerns is important. Take it a step further and use webinars as your platform.

Human Resources
Web Conferencing is a tool that HR departments need to use. Human Resources could also use webinars for new-hire training, product knowledge seminars or company-wide safely and regulation meetings.

For example, the hiring process is perfect for webinars. We used web conferencing to hire our web designer who lived out of state. With video streaming technology, the interview process was just as good as meeting face-to-face.

Become a Webinar Guru Too!
Becoming a webinar guru is easy. If I did, you can too! You just need the right tools to do it. Check out Copper Conferencing web conferencing services at www.copperconferencing.com/services/web-conferencing.

BROOMFIELD, CO, July 13, 2009 — Copper Conferencing, a leading provider of audio conferencing and web conferencing services to small and medium-sized businesses, announced Paul Montelongo joined the Sales track of The Business Webinar Series ( www.copperconferencing.com/campaigns/biz-webinar/), a free educational webinar series for business professionals.

“We are pleased to partner with Paul Montelongo for our online webinar series,” said Alycia Maier-Turner Director of Marketing for Copper Conferencing.  “Mr. Montelongo’s topic is perfect for sales and marketing professionals or anyone who wants their businesses to survive and thrive in a tough market.  Mr. Montelongo’s free online presentation using Copper’s web and audio conferencing is only 45-minutes with an additional 15-minutes for questions.  Participants can join from anywhere they can access the internet – it’s perfect for busy professionals.”

The Business Webinar Series features speakers who have become renowned for their pursuit of excellence and their knowledge of business issues.  This online education series enables business professionals to learn from the best and from those with perspectives spanning multiple industries and disciplines.

“Understanding emotions and being able to leverage that to your advantage is key to creating value,” said Mr. Montelongo.  “Additionally, understanding emotive levers gives you insight in to what your top client’s needs and wants are and how to respond to those needs while continuing to make more money.”

Free for registered participants, Paul Montelongo’s webinar “Creating Value in Any Market” will begin at 2:00 p.m. Eastern Time on Tuesday, July 14, 2009.  To register, visit http://www.copperconferencing.com/go/d0cea

About Copper Conferencing:
Headquartered in Broomfield, Colorado, Copper Conferencing provides eco-friendly audio conferencing and web conferencing services to small and medium-sized businesses. Copper’s Conference Coaches™ provide expert guidance of enhanced conferencing services. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visit www.copperconferencing.com or call a Conference Coach at 866-903-7521.

About Paul Montelongo
A nationally recognized speaker, author, syndicated columnist, and entrepreneurial consultant, Paul has built two multi-million dollar construction companies over the last 28 years. His companies have contracted with thousands of clients, from Fortune 100 companies to the private investor. Paul’s companies have specialized in new home building, design/build remodeling, real estate development and insurance restoration. Paul has earned the prestigious Certified Graduate RemodelorT ( CGR ) and the Certified New Home Sales ProfessionalT (CSP) designations from the National Association of Home Builders ( NAHB ), which recognizes excellence and professional commitment to the construction industry in America.

Paul brings his practical, no-nonsense experience to businesses and organizations around the country. His programs are packed with genuine life stories, anecdotes and personal experiences from being in the trenches of the real world of business.  You can learn more about Paul at www.paulmontelongo.com

Press contact:
Alycia Maier-Turner
Copper Conferencing
303-952-4308
pr@copperconferencing.com

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Free Webinar:  Creating Value in a Tough Market

Presented by Paul Montelongo
Date:   Tuesday, July 14, 2009
Time:   2pm ET

Creating value is key to your business success. Learn:

* Key emotive levers for today’s buyer
* How you can tap into emotive levers
* To use emotive levers to influence your prospect
* How to determine exactly what your premiere client wants

These 4 keys help you to deliver immense value to your customers and help you make more money.  Register Now!

Paul Montelongo’s free 60-minute fast moving webinar will highlight real world examples from today’s economy that are working for businesses everywhere.

Who Should Attend: Anyone, but particularly those in sales or marketing

Register Now!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Register Now!

Free Webinar: Performance Appraisals That Actually Improve Performance: The Complete People Improvement Process
Presented by Wally Hauck
Date: Tuesday, June 23, 2009 -
Time: 2:00 pm ET

Register NOW!

Wally will challenge the way we think about the typical performance appraisal. Wally challenges the belief that an entire organization must improve by improving each of its parts. Wally gets participants to examine their underlying beliefs and practices concerning performance appraisals.

Using the Complete People Improvement Process (CPIP) as the foundation, Wally will help you learn:

• The reasons why typical performance appraisals will never work well with the current design.
• How to think differently about performance in order to make significant productivity improvements.
• How performance appraisals prevent long term performance improvement.
• How performance appraisals create a barrier to optimal trust, cooperation and creativity.
• How the CPIP can significantly increase accountability.
• How CPIP can help poor performances “de-select” quickly and top performers excel.
• How CPIP can save valuable management time and increase profitability

Register NOW!

Today organizations must fully engage the hearts and minds of all employees to achieve strategic results and high profitability.

Who Should Attend: HR managers, Managers, Directors and Company leaders.

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Register NOW!

Wally will challenge the way we think about the typical performance appraisal. Wally challenges the belief that an entire organization must improve by improving each of its parts. Wally gets participants to examine their underlying beliefs and practices concerning performance appraisals.

Using the Complete People Improvement Process (CPIP) as the foundation, Wally will help you learn:

• The reasons why typical performance appraisals will never work well with the current design.
• How to think differently about performance in order to make significant productivity improvements.
• How performance appraisals prevent long term performance improvement.
• How performance appraisals create a barrier to optimal trust, cooperation and creativity.
• How the CPIP can significantly increase accountability.
• How CPIP can help poor performances “de-select” quickly and top performers excel.
• How CPIP can save valuable management time and increase profitability

Register NOW!

Today organizations must fully engage the hearts and minds of all employees to achieve strategic results and high profitability.

Who Should Attend: HR managers, Managers, Directors and Company leaders.

Register NOW!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Change at the Core: Unleash Your Team’s Energy to Drive Results
Presented by Wendy Mack
Date: TODAY – Thursday, June 18, 2009
Time: 2:00 pm ET

Are you a change leader?

One of the most pivotal roles you can play in your organization is that of a change leader.  Register NOW

According to a recent study sponsored by IBM, 83 percent of CEOs reported being concerned about their organizations’ ability to manage change.

You can increase your own skills at managing change and help your organization become more “change-able” by implementing the steps outlined by Wendy Mack.

In this 60-minute free webinar, Wendy will introduce an innovative process for implementing strategic, company-wide initiatives by helping individuals accept, embrace, and accelerate change.

You will learn how to:

• Predict how individuals will react and adapt to change
• Preemptively address negative emotions
• Understand and unleash internal energy to engage, empower, and align your people for joint success

Become an effective change leader. Join Wendy for this invigorating 60-minute free webinar that will help you stay focused and help the way you drive change.

Who Should Attend: Customer Service, Frontline Sales and Support, Business Owners, Sales Managers and Directors

Register NOW

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Register NOW!

“Using Social Media to land a new position or attract new clients”
Presented by Marquessa Pettway
Date: TODAY – Wednesday, June 17, 2009
Time: 2:00 pm ET

Register NOW!

This 60-minute free webinar provides participants a clear understanding of social media, and understanding the first five things to do to get started, and how to create a realistic social media plan

Marquesa will answer these questions and more during this informative and dynamic webinar.

• What is Social Media Networking?
• Why should I use it and how can I make the most of my time?
• Which Social Media Sites are the best to use?
• What are the basics for getting started?
• How do I position myself to attract clients?
• How do I position myself to land a position?
• What’s social media etiquette?
• I am not technically savvy, how can I get onboard without stressing out?

Who Should Attend: Marketing, Sales, Business Owners, Social Media Neophytes

Register NOW!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.

Join Marquessa Pettway for a free webinar and learn how to leverage Twitter, Facebook and LinkedIn to your advantage.  Find out how, why and when you should use social media.

Register Today!

“Using Social Media to land a new position or attract new clients”
Presented by Marquessa Pettway
Date: Wednesday, June 17, 2009
Time: 2:00 pm ET

Register Today!

This 60-minute webinar provides participants a clear understanding of social media, and understanding the first five things to do to get started, and how to create a realistic social media plan

Marquesa will answer these questions and more during this informative and dynamic webinar.

* What is Social Media Networking?
* Why should I use it and how can I make the most of my time?
* Which Social Media Sites are the best to use?
* What are the basics for getting started?
* How do I position myself to attract clients?
* How do I position myself to land a position?
* What’s social media etiquette?
* I am not technically savvy, how can I get onboard without stressing out?

Who Should Attend: Marketing, Sales, Business Owners, Social Media Neophytes

Register Today!

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.