What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

I am a webinar guru. However, six months ago I could not have told you what a webinar was or how to leverage a webinar in a business setting.
Working for Copper Conferencing has opened my eyes to just how easy, fun and valuable webinars can be. First, let’s define webinar. Simply put, a webinar is [...]

The Business Webinar Series features speakers who have become renowned for their pursuit of excellence and their knowledge of business issues. This online education series enables business professionals to learn from the best and from those with perspectives spanning multiple industries and disciplines.

Register Now!
Free Webinar:  Creating Value in a Tough Market
Presented by Paul Montelongo
Date:   Tuesday, July 14, 2009
Time:   2pm ET
Creating value is key to your business success. Learn:
* Key emotive levers for today’s buyer
* How you can tap into emotive levers
* To use emotive levers to influence your prospect
* How to determine exactly what your premiere client [...]

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