The Conference Coach™

In marketing, there is always something new and exciting.  Take, for instance, that the market is ever evolving and therefore marketers must continue to evolve and grow in order to keep up.  This may seem like common sense, but I’ve met many marketers who continue with the status quo and wonder why they don’t reap the success they desire.

Late last year, we added Live Chat to our website.  It was a big leap for a little company and I wondered if we would be able to support such an endeavor.  In fact, it turned out to be one of the best lead generation maneuvers for Copper Conferencing.  Not only did we gain a way to talk directly with our customers and prospects while they were searching our site, but it also gave us an incredible wealth of information on where people were going on our site.

Now, we’ve upgraded to Activa Live Chat thanks to Tim, our incredible web guru.  And, without a doubt, it is a banner upgrade.  We were in the live testing phase last week when we closed business with the assistance of Activa Live Chat.  Live chat has some internal power users who are thrilled with the new live chat.  I’m thrilled because it interfaces with Saleforce.com which means there’s less room for error.  Additionally, we’re able to do pre- and post-chat session surveys which provide valuable insight to better help prospects and customers.

As the Director of Marketing, it’s important to know that the tools we make available to our sales people work when they are supposed to work and are used on a daily basis.  However, we don’t foist tools on our sales team.  We work closely with our sales counterparts to ensure that what we provide is valuable and enables them to go from lead to revenue in the swiftest manner possible.  Having a close working relationship with the Director of Sales and the Director of Customer Care, who reports into sales, means that our marketing efforts are more effective.