The Conference Coach™

Carolyn Bradfield

I feel lucky everyday that I am blessed with smart, creative, fun and good people to work with at Copper Conferencing.  They appreciate their jobs, appreciate the customers, appreciate each other and uphold the value system that Copper is very committed to.

Unlike other businesses, Copper has had a very good year despite the economy.  Although the official unemployment rate is 10.2%, I think it’s really more like 17 or 18 percent when you factor in those that are underemployed or who have given up finding a job until the economy improves.  In the conferencing business, for every 100 people who used to attend conference calls, now there are only 80 or so to do the same thing.  Despite that fact, Copper has grown this year and I think it’s primarily due to the care, support and good service we give our customers, both old and new.

We made a conscious decision this year to thank our employees by investing in them in ways that most companies would not.  When the first time homebuyer’s tax credit came out, we had people come to the office to educate our group about the financial benefits of home ownership.  Knowing that many had not saved for a down payment, Copper offered a loan program for that down payment with the payback of the loan due once the tax credit was received.  We now have 2 employees who are living in the first home because of the program.

One of our employees expressed a desire to get her master’s degree.  We created a tuition reimbursement program to pay for college tuition for all employees.  The response was overwhelming.  People are investing in themselves and going back to school.  We are going to be flexible about their schedules and supportive of their pursuit of a higher education.

Since December is the slowest conferencing month (everyone takes vacations), we decided to give everyone the week between Christmas and New Year’s off without having to take vacation days.  People can recharge, travel, see family and come back renewed and refreshed.  Those in customer service that want to work can come in and we will pay them extra for their time.

Now to the golf carts.  One obscure rule in the tax credit give-away program by the Federal Government was a $4500-$5500 credit for “street legal, low-speed electric vehicles”.  You guessed it; golf carts qualify.  You can practically get them for free, drive them around for a while, and sell them if you want to.  I just couldn’t quite convince our COO that it was a good employee benefit.  And by the way, they are all sold out through the end of the year when the credit expires.  Hopefully, they will extend the credit and I can take another run at it.

In 2010, we will continue to invest in our employees.  Don’t tell them, but I plan to take them all on a big trip if the company hits some big growth numbers for the year.  You can help me by helping them.  If you are a Copper customer, refer a friend.  If you are not, try Copper.  We’re a great service and our employees will love on you a lot.

With the economy suffering, it’s the best time to invest.  For Copper, the best investment we can make is in our people.

To learn more about Copper Conferencing or to get started today with your own Copper Conferencing audio and web conferencing accounts, contact a Conference Coach today.