The Conference Coach™

I am a webinar guru. However, six months ago I could not have told you what a webinar was or how to leverage a webinar in a business setting.

Working for Copper Conferencing has opened my eyes to just how easy, fun and valuable webinars can be. First, let’s define webinar. Simply put, a webinar is a “web-based seminar.” Webinars come in different shapes and sizes. Some are formal and some are informal. Some have 10 attendees and some have 200 attendees.

Whatever shape webinars take, they are a great way to market, care for customers or keep your company on the same page. Let’s look at how different business departments might use a web conferencing service.

Marketing
I work in the marketing department at Copper Conferencing. Hosting webinars is a weekly occurrence in our department. We can’t get enough of them. We LOVE them! For marketing, a webinar is a great lead generation tool. For example, we created the Business Webinar Series. We solicited the speakers, promoted the events and moderated the webinar. The speakers were able to reach more attendees by using web conferencing which resulted in many new leads. Participants were able to learn new business skills and ideas while never having to leave their office. And Copper Conferencing was able to showcase web conferencing services in a very real and practical setting.

You could use webinars to promote a product, sell a service or increase general awareness of your business.

Customer Service
Customer Service is all about maintaining the relationship. Hosting a webinar is a great way to reach many customers at one time or provide individualized interaction. Our customer service department uses web conferencing almost daily.

For example, a customer service department could host a monthly “Ask the Expert” webinar. This webinar could include new product releases, product updates or current technical issues and a question and answer session at the end. Showing customers you care about their concerns is important. Take it a step further and use webinars as your platform.

Human Resources
Web Conferencing is a tool that HR departments need to use. Human Resources could also use webinars for new-hire training, product knowledge seminars or company-wide safely and regulation meetings.

For example, the hiring process is perfect for webinars. We used web conferencing to hire our web designer who lived out of state. With video streaming technology, the interview process was just as good as meeting face-to-face.

Become a Webinar Guru Too!
Becoming a webinar guru is easy. If I did, you can too! You just need the right tools to do it. Check out Copper Conferencing web conferencing services at www.copperconferencing.com/services/web-conferencing.