The Conference Coach™

What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can identify how to make a personal marketing plan in order to generate sales.

Seemingly a company could thrive with a focus on either marketing or sales and be successful. Marketing could bring clients in through proper advertising and a well planned strategy, and a sales team would not be necessary. Conversely, it seems sales would not need marketing either, by simply providing their own leads and bringing in their own clientele through research and hard work. In theory they are individually functioning divisions that can operate independent of one another, but in reality, the two are very necessary and must work together

When you think of sales, you typically think of overwhelming salespeople pushing a product that customers may or may not want. While this is true, sales has a very important purpose in all organizations. They execute the efforts of the marketing team and put it into action. The sales department in an organization can best be described as a special operations team in the military, and the marketing department is their Intel. Military Intelligence gathers all the information necessary for a mission and then distributes their findings for the Special Ops Team to execute.

Similarly, when you think of marketing, you think of massive amounts of e-mails piling in your inbox with special offers. While this may be true, marketing is crucial in providing leads, and getting a brand name recognized. They handle the leg work for the sales team, so the sales team can focus on closing business and getting potential prospects to use a product or service. Without the advertisements, e-mails, and various marketing plans though, a company would be relatively unknown.

At Copper Conferencing, an audio and web conferencing provider, marketing and sales work together harmoniously in order to achieve similar goals. The Sales Director and Marketing Director ensure  that they are not only on the same page with current marketing campaigns, but also, that they are focusing their efforts and teams to maximize their return on investment. Audio conferencing and web conferencing is an industry where most companies are realizing the services incredible benefits. By reducing costs and travel expenses, conferencing is changing the way companies operate and do business. Through expertly managed marketing and sales strategies, Copper Conferencing is quickly proving that a perfect balance of the two departments is a key to success.

Now that we see that sales and marketing are uniquely individual, yet very complimentary of one another, we can see how using a successful marketing plan in conjunction with a well executed sales team can generate new business. Copper Conferencing is a perfect example of this through a recent campaign. Copper is running a Business Webinar Series allowing speakers across the country to show their expertise to an array of business professionals. This shows our conferencing services to potential clients around the nation, and at the same time, generates leads for the sales team to follow up with. Remember, a subtle alliance between two divisions can bring powerful returns in the business world.

Have questions about Copper Conferencing or need to do an audio conference or web meeting?  Contact a Conference Coach today.