Although it seems like it, I haven’t been in the conferencing industry my whole career.  In fact, I’ve done some pretty interesting things – taught English, worked for a newspaper, wrote a book.  One of the most gratifying things that I’ve ever done is to start and run an adolescent wilderness therapy program – Phoenix [...]

One of the most profound decisions an entrepreneur or business leader can make during the course of running a business is the decision to have partners.  Partnerships can have a downside that comes with the complications of having to collaborate and compromise.  They can lead to power struggles and a lack of understanding about how [...]

I decided to mystery shop my competition to find out what their customer experience is really like. I sent my husband, Bruce, on a mission to become an InterCall customer, which should have been an easy task, right? Here is a timeline and diary of that experience:

As the Director of Marketing, it’s important to know that the tools we make available to our sales people work when they are supposed to work and are used on a daily basis. However, we don’t foist tools on our sales team. We work closely with our sales counterparts to ensure that what we provide is valuable and enables them to go from lead to revenue in the swiftest manner possible.

Talk to Sarah Deatherage, Sara Stilson, or our very own CEO, Carolyn Bradfield about how to get plugged in to Connect To Copper™ and Copper Link™ to earn commissions on web and audio conferencing revenue.

InterCall is the largest conferencing company in the world and has been around for almost 20 years.  I should know, because I was one of the founders in 1991.  For the better part of the ‘90’s, InterCall grew revenue the old fashioned way.  They met with companies, articulated a strong value proposition and showed companies [...]

The word, “revolution” keeps coming to the front of my mind with the music of that day and what it represented…..a new way of thinking about things….change……revolution. I think I’m going to adopt that word and use it in our business, The Conferencing Revolution!

9/11 changed the way our company saw the relevance of our conferencing business and the conferencing industry forever. People who had never conferenced, called up and asked for accounts. They stayed home. They found new ways to engage with each other without jumping on an airplane. Swine flu may be the next catalyst to keep you home.

It’s long past time that the conferencing industry think about who pays the bills. I’ve been thinking about this and have been reminded that when customers get mistreated, sometimes they aren’t even aware that it has happened to them.

I love old movies.  Maybe it’s because I’m old and I’ve been around long enough to have seen a lot of them.  One of my favorites is the movie, “Network”.  In that movie, Peter Finch plays a network TV anchor who goes a little haywire and takes control of the set.  His most famous line [...]