In business, resistance to change can be deadly. It stifles growth, prevents employees from progressing and contributing, and makes a business far less competitive. Based on the pace of innovation, technology and new ways to approach things, businesses and people must get used to change or they will be left behind.

As a business leader, I have found that people are reluctant to change for very specific reasons:

What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

Although it seems like it, I haven’t been in the conferencing industry my whole career.  In fact, I’ve done some pretty interesting things – taught English, worked for a newspaper, wrote a book.  One of the most gratifying things that I’ve ever done is to start and run an adolescent wilderness therapy program – Phoenix [...]

One of the most profound decisions an entrepreneur or business leader can make during the course of running a business is the decision to have partners.  Partnerships can have a downside that comes with the complications of having to collaborate and compromise.  They can lead to power struggles and a lack of understanding about how [...]

I decided to mystery shop my competition to find out what their customer experience is really like. I sent my husband, Bruce, on a mission to become an InterCall customer, which should have been an easy task, right? Here is a timeline and diary of that experience:

As the Director of Marketing, it’s important to know that the tools we make available to our sales people work when they are supposed to work and are used on a daily basis. However, we don’t foist tools on our sales team. We work closely with our sales counterparts to ensure that what we provide is valuable and enables them to go from lead to revenue in the swiftest manner possible.

Talk to Sarah Deatherage, Sara Stilson, or our very own CEO, Carolyn Bradfield about how to get plugged in to Connect To Copper™ and Copper Link™ to earn commissions on web and audio conferencing revenue.

InterCall is the largest conferencing company in the world and has been around for almost 20 years.  I should know, because I was one of the founders in 1991.  For the better part of the ‘90’s, InterCall grew revenue the old fashioned way.  They met with companies, articulated a strong value proposition and showed companies [...]

The word, “revolution” keeps coming to the front of my mind with the music of that day and what it represented…..a new way of thinking about things….change……revolution. I think I’m going to adopt that word and use it in our business, The Conferencing Revolution!

9/11 changed the way our company saw the relevance of our conferencing business and the conferencing industry forever. People who had never conferenced, called up and asked for accounts. They stayed home. They found new ways to engage with each other without jumping on an airplane. Swine flu may be the next catalyst to keep you home.