Archive for the ‘Industry’ Category

December 17

CEO Blog: It’s Always Time to Change

Posted by Carolyn Bradfield
Filed under General, Industry | No Comments

In business, resistance to change can be deadly. It stifles growth, prevents employees from progressing and contributing, and makes a business far less competitive. Based on the pace of innovation, technology and new ways to approach things, businesses and people must get used to change or they will be left behind.

As a business leader, I have found that people are reluctant to change for very specific reasons:

October 28

Age Old Question – Is It Sales or Marketing?

Posted by Conference Coach Brent
Filed under Articles, General, Industry | No Comments

What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

October 28

CEO Blog: You’re Not Alone

Posted by Carolyn Bradfield
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Although it seems like it, I haven’t been in the conferencing industry my whole career.  In fact, I’ve done some pretty interesting things – taught English, worked for a newspaper, wrote a book.  One of the most gratifying things that I’ve ever done is to start and run an adolescent wilderness therapy program – Phoenix [...]

October 16

CEO Blog: A Plague of Locusts

Posted by Carolyn Bradfield
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One of the most profound decisions an entrepreneur or business leader can make during the course of running a business is the decision to have partners.  Partnerships can have a downside that comes with the complications of having to collaborate and compromise.  They can lead to power struggles and a lack of understanding about how [...]

September 30

CEO Blog: InterCall Diaries

Posted by Carolyn Bradfield
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I decided to mystery shop my competition to find out what their customer experience is really like. I sent my husband, Bruce, on a mission to become an InterCall customer, which should have been an easy task, right? Here is a timeline and diary of that experience:

September 28

Marketing — Always something new and exciting

Posted by Conference Coach Alycia
Filed under General, Industry | 1 Comment

As the Director of Marketing, it’s important to know that the tools we make available to our sales people work when they are supposed to work and are used on a daily basis. However, we don’t foist tools on our sales team. We work closely with our sales counterparts to ensure that what we provide is valuable and enables them to go from lead to revenue in the swiftest manner possible.

September 24

Copper Conferencing at the Channel Partners Show

Posted by Conference Coach Alycia
Filed under General, Industry | No Comments

Talk to Sarah Deatherage, Sara Stilson, or our very own CEO, Carolyn Bradfield about how to get plugged in to Connect To Copper™ and Copper Link™ to earn commissions on web and audio conferencing revenue.

September 23

CEO Blog: Creating Revenue

Posted by Conference Coach Alycia
Filed under General, Industry | No Comments

InterCall is the largest conferencing company in the world and has been around for almost 20 years.  I should know, because I was one of the founders in 1991.  For the better part of the ‘90’s, InterCall grew revenue the old fashioned way.  They met with companies, articulated a strong value proposition and showed companies [...]

September 22

CEO Blog: You say you want a revolution

Posted by Carolyn Bradfield
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The word, “revolution” keeps coming to the front of my mind with the music of that day and what it represented…..a new way of thinking about things….change……revolution. I think I’m going to adopt that word and use it in our business, The Conferencing Revolution!

September 16

CEO Blog: Whatever the catalyst is that keeps you out — conferencing is a great communications tool

Posted by Carolyn Bradfield
Filed under General, Industry | No Comments

9/11 changed the way our company saw the relevance of our conferencing business and the conferencing industry forever. People who had never conferenced, called up and asked for accounts. They stayed home. They found new ways to engage with each other without jumping on an airplane. Swine flu may be the next catalyst to keep you home.