Conduct From Copper Conferencing Brings it All Together for Successful Webinars June 15, 2011 – Denver — Copper Conferencing, nationwide provider of web and audio conferencing services, today announced the launch of a new online service called Conduct. Conduct is an easy-to-use suite of tools that automates the process of promoting, registering and reminding participants [...]

Most of you don’t know that I started life as a middle school English teacher, still my favorite all time job. I spent the vast majority of my time teaching students how to write, a skill that I hope has served them well over the years. Part of the secret to good writing is to know how to be concise, getting your point across using a few powerful words.

Tomorrow, Copper is launching Conduct℠. Conduct is an easy to use service that promotes webinars, registers participants and reminds them to attend. It doesn’t require special training, doesn’t affect any current technology, and doesn’t require a contract or commitment. It frees customers from the expensive event management tools in webinar technology and from the need to rely on their I/T department for handholding. It is far less expensive than most alternatives on the marketplace.

In the last blog, we explored how major web conferencing providers have made web conference calls easier to attend, easier to deliver and more affordable. Yet, the word webinar often strikes fear in the heart of many sales, marketing and training professionals. Webinars, unlike web conferences, generally involve larger audiences and are used to attract [...]

In yesterday’s blog, we looked at operator-assisted conference calls showing how to make them more automated, less expensive, and much less frustrating. Today, it’s time to talk about web conferencing. For those of us that started life in audio conferencing, we all seem perplexed about how few of our customers take advantage of adding a visual and interactive component to their call through web conferencing.

Although conferencing has gotten way easier, there are certain aspects of how it functions that are still too hard. Let’s start with audio conferencing. Not all calls are reservationless. Sometimes, you need an operator to capture the name of each individual, formally open the call, introduce the speaker and perform other duties.

In a side-by-side comparison against the competition, you’ll find that some of the feature boxes will not be checked. That was a deliberate choice on our part. You will find that it’s easy to use, that it doesn’t require special training and that the I/T Manager doesn’t have to accept responsibility to manage it. Watch for a special announcement on June 15.

Copper Conferencing is committed to help change the love/hate relationship between our customers and the I/T Manager, particularly when it comes to webinars. We’ve seen way to many I/T managers have to babysit a webinar event or handhold a marketing department to support the registration and notification activities surrounding it. We’re going to empower the end user with a service that reduces their fear, anxiety and dependence on their overworked I/T department.

I don’t think that a 30-year old Oprah started her talk show knowing exactly what her calling was. She was in an exciting city with a new job and it would have been very easy to get caught up in the TV hype. However, I’m very sure that it struck Oprah very early on, that her calling was to focus on her audience and find ways to educate, inspire, and motivate.

Much in the same way that Oprah believes we are responsible for our own lives, I believe that you are the only person who can be responsible for your own career. Periodically I meet with Copper’s employees, only to be surprised by the goals that they have for advancement within our company. What surprises me most is not what they want to do, but the fact that they kept that information to themselves.