Carolyn Bradfield, CEO

Using technology to create operational efficiencies and contain cost continues to be a key focus of law firm administrators and operational managers in 2011. One of the most useful, but often underutilized technologies that firms are exploring is web conferencing often referred to as webinars.

Firms across the country use web conferencing to hold meetings between offices without the time and expense of traveling. They train their employees, review policy and procedure, and have operational discussions. Firm marketers conduct promotional webinars to highlight the firm’s expertise or hold continuing legal education classes to bring in a wider audience.

Although many ALA members are not IT specialists, managing technology often falls into their area of responsibility and the thought of managing webinars may seem like a daunting task. However, webinars are much easier to manage and less expensive to use than they ever have been. Here are some myths about webinars and the reality of how this technology works today:

Webinars require IT support.
Webinars are accessed without the need to install special software or have a different connection to the Internet. Unlike video conferencing that requires equipment, special network connections and room set up, webinars can be done from the privacy of one’s office. Adding video conferencing to the call is as simple as having a web cam on your PC.

It requires special training to do a webinar.
In the past, web conferencing technology was hard to use. The key web conferencing services recognized this and made their services much easier to set up, deliver and manage. Many of the services today offer online tutorials that make it easy to get started. Although web conferencing technology has many features for the advanced user, most individuals find that learning how to invite people, deliver a PowerPoint, chat and record will handle 90% of their needs.

It’s hard for people to access a webinar.
Getting past a firm’s firewall has been an issue for many webinar users in the past. Today, most services do not require a download to attend and have no impact on the firm’s firewall settings. If you can access Google, then you can get into a web conference call. It’s as simple as clicking a link, typing in your name, and joining the meeting.

Most webinars work with only certain types of PC’s.
In the past, unless you were on a windows-based PC, webinars wouldn’t work for you. Today, web conferencing services work with both PC’s and Macs, regardless of the operating system you use.

You can’t record a webinar meeting.
You can always record a webinar and keep the recording to use later. For example, if you do a training, you can record it and post it so others that couldn’t attend can view the recording. If you have purchased web conferencing from your audio conferencing provider, the technologies are integrated so the audio and web recording are synchronized.

You have to commit to a contract.
Although you can commit to a contract to receive a lower price, you can always “try it before you buy it”. Some webinar services will let you use the technology on a month-to-month basis without a contract.

Webinars are expensive.
Webinars can be very economical, especially if you use a reservationless audio conferencing service for the audio portion. You can purchase the technology on a per minute basis or pay for it with a fixed, flat monthly rate. Webinars get expensive when you use the event management tools within the web technology. However, those services are also available for much less money outside the web conferencing provider. Web conferencing requires no special equipment to use.

Webinars are hard to manage.
Conducting a webinar requires that you promote it, register people and send the login to them prior to the call. This can be easily accomplished with automated online event management services. During the webinar, the tools you use are easy to find and designed to help you manage and control the call.

If your firm looked at webinars in the past or if you have been afraid of the technology, there has never been a better time to look again. Webinars have gotten much more user friendly, easier to access, and easier to manage. They can help you save your firm travel time and expense and execute the services you need to provide your firm and their clients.

About Copper Conferencing
Headquartered in Broomfield, Colorado, Copper Conferencing provides audio conferencing and web conferencing services to businesses in all industries. Copper’s Conference Coaches™ provide expert guidance in audio and web conferencing services and online account management. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visit www.copperconferencing.com or call a Conference Coach at 866-903-7521.

Even though most of us may not consider ourselves as environmentalists, as consumers and business people we need to start thinking about those “just one thing” commitments we can make to cut our consumption of environmental impacting activities. Most of us generally don’t make changes unless there is either a “carrot” or a “stick” that motivates us to do so. It’s generally the “stick” or a significant enough pain point that is the better catalyst for change.

Here is the stick right now. Although there is plenty of oil being produced in the Middle East, there is a significant amount of conflict in oil-producing countries. Egypt changed hands; Libya is in the middle of a civil war and the unrest of suppressed populations has spilled over into countries that had experienced little historic conflict. Oil speculators have driven up the cost of a barrel of oil to sustained, record heights.

How does this affect us? For every penny that the price of a gallon of fuel rises, the airline industry loses $175M a year. How are we all going to feel when gasoline is at $5 a gallon or over or an average airline ticket is over $500? Dependence on oil has become America’s new crack cocaine habit and it’s going to be painful to make some changes. However, I think that the stick is now big enough to make us pay attention.

Here are some “just one thing” ideas that I think we can execute today to help us get “off the crack”:
• Change the work schedule of your commuters and let them work from home one or more days a week. Monitor their productivity electronically. In today’s world, you don’t have to see someone to know they are working, given all the ways we have to keep track of people.
• Meet virtually. Do we really need to drive all over town for a meeting that lasts an hour. Web conferencing is easy to use, inexpensive and very effective.
• Reconsider your travel strategy. Do you really need to drive to the airport, squeeze in that crowded airplane seat and spend that amount of money on hotels, rental cars and meals? Can you use other ways to attend to business virtually and save travel for when it’s really needed?
• Look around your office and think about what you consume that is oil based. At Copper, we stopped buying bottled water (bottles made of petroleum products) and switched to a water cooler with reusable containers.

Of course, if you want to take it further, there are a number of other things you can do. Here is what I plan to change:
• I’m purchasing a “street-legal” electric golf cart to run my errands. I figured that quite a few trips are within 5 miles of my house.

About Copper Conferencing

Headquartered in Broomfield, Colorado, Copper Conferencing provides audio conferencing and web conferencing services to businesses in all industries. Copper’s Conference Coaches™ provide expert guidance in audio and web conferencing services and online account management. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visitwww.copperconferencing.com or call a Conference Coach at 866-903-7521.

Carolyn Bradfield, CEO, Copper Conferencing

Web conferencing has become a widely accepted technology in most businesses yet many law firms find themselves late to introduce web meetings and webinars to their user community.  With a wide variety of options available and a user community that can be resistant to adopting new technology, selecting a web conferencing service that is easy to use, affordable and supportable can be a daunting task for many information technology professionals in law firms.

Although it is tempting to compare web conferencing services side by side by looking at available feature sets, there are some key decision filters that will increase the satisfaction level and adoption of web conferencing in the firm.

Get past the firewall

Marketing departments in a firm use web conferencing to highlight the expertise of their attorneys, to offer CLE classes, or to hold virtual events.  Any web conferencing service that requires a download to attend the event limits the ability for certain participants to join because of firewall restrictions.  Select a web conferencing service where there is no requirement for a participant download to minimize issues joining the web call.

Works with Mac or PC

Although Macs are not the most prevalent technology in firms, many marketing departments use them consistently.  Select a service that will work with a Mac or PC to create flexibility so that any call leader or participant can access web conferencing regardless of the operating system.

Integrate with audio

Many audio conferencing vendors integrate with market leading web services versus offering their own in-house web conferencing technology.  Web and audio integration allow synchronized meetings and recordings and web conferencing help if the user selects *0 on the audio conference call.  Web and audio integration offers the user a seamless conferencing experience.

Avoid feature creep

Survey web conferencing users and you will find that the vast majority of them use only a few features, especially for meetings, status conferences or document collaboration.  Web conferencing can become quite complex and expensive if you purchase a service for the most sophisticated of your user community.  Consider getting the standard version of a service for most of your meeting users and the event or professional version for those key users who will host events vs. meetings.

Offer multiple layers of support

Support for web conferencing should be a key consideration and should go well beyond the firm’s IT department.  If web conferencing is purchased from an audio conferencing provider, users generally have access to multiple levels of support.  The audio vendor will offer training on the service as well as help while on the audio conference call.  Additionally, the major players such as Adobe, WebEx and Microsoft offer 24 X 7 online and live support at no additional charge.

Pricing Flexibility

Do not purchase any service unless you are allowed at least 30 days to “test drive” it.  Consider services that offer both per minute pricing along with a subscription for unlimited usage.  You can mix both pricing models within the firm avoiding an annual commitment until you have an established pattern of usage.

Web conferencing allow users to collaborate on documents, share information, execute depositions, train remote office personnel and promote the firm.  Unlike most video conferencing solutions, web calls are executed right from the desktop on a PC or Mac at a fraction of the cost.  Considering participant access, ease of use, support and flexibility will help ease the firm’s user community into a comfort level that can make the web conferencing experience an integral part of the firm’s communication strategy.

About Copper Conferencing
Headquartered in Broomfield, Colorado, Copper Conferencing provides audio conferencing and web conferencing services to businesses in all industries. Copper’s Conference Coaches™ provide expert guidance in audio and web conferencing services and online account management. From On Demand reservationless audio conference calls to highly interactive webinars and special event calls, Copper Conferencing helps businesses save time and money while improving productivity. Copper’s audio and web conferencing services are backed by fully managed, carrier-class platforms to power communication for thousands of customers. For more information about Copper Conferencing, visit www.copperconferencing.com or call a Conference Coach at 866-903-7521.

pr@copperconferencing.com

Kathleen Thompson

Snow.  A roaring fire in the fire place.  Hot cocoa.  Pajamas.  Working from the home office.  All of these things seemed like an ideal winter situation on Day 1 of being snowed in.  The local news stations warned of a few days of winter weather and as I always over prepare for everything, I was ready.  I had the necessities: milk, bread, coffee, wine, chocolate, snacks, firelogs and warm pajamas.  It’s Atlanta – how bad could it get?

Day 1 brought 7 inches of snow, snowball fights, makeshift sleds and happy snowmen wrapped in bright scarves.  Then it froze.  Day 2 brought icy roads, hundreds of car accidents in the city, major highways shut down and a city immobilized.  The news showed an adventurous ice skater turning the busiest road downtown, Peachtree Street, into his personal ice skating rink.  Day 3 of being iced-in encouraged creativity when creating dinner – we made chicken tacos and named them “Snowed In I-Wish Tacos” because we really wished we had taco shells and cheese.  It was disappointing to admit that our culinary attempt only resulted in spicy coated chicken on a plate.

Day 4 brought frustrated neighbors and cabin fever.  Surely they could make it out of their driveways and up the huge hill in the neighborhood without a problem – that was a no go!  Our neighbor’s snow covered pickup truck was a new addition to our yard after losing control.  The snowmen began to look more and more desperate as you scanned the front yards of the surrounding neighbors – they too would do anything to melt and be free.  Day 5 brought sunshine and the great escape – right to the local fresh salad bar and coffee shop.  Day 5 was all about being around people, anyone really, as there were no strangers in the world on Day 5.

While everyone in Atlanta was homebound and limited to their surroundings, I was able to work and get everything on my “To-Do” list completed.  I used the technology that Copper Conferencing offers On Demand audio conferencing and Adobe Connect Pro to conduct business without limits.  The Adobe Connect Pro webinar solution allowed me to collaborate with my Account Executives each day.  We met each morning, talked about the melting progress in our neighborhoods and jumped right into that day’s goals.  We used our conference call technology to connect throughout the day and dial out to our customers instead of using our home phone long distance plans.  We conducted presentations, demonstrations, sales meetings, customer care discussions, development conference calls and were able to be productive.  Although the city was immobilized you could not stop the Account Executive and Customer Care team at Copper.  We forged ahead and have already started to work on tasks for next week.

So anytime you find yourself out of the office and need to stay connected, try using Copper’s audio and web conferencing technology.  It strengthened our ability to work as a team, allowed us to see each other’s progress and projects, challenged our determination and let us efficiently finish the week strong while others are still struggling to shovel out of the snow.

Kathleen Thompson, Director of Customer Care for Copper Conferencing, strives to provide outstanding customer service every time.  For more information about Copper Conferencing, contact support@copperconferencing.com.

Carolyn Bradfield

Reality TV is by far my favorite category of entertainment.  Name a reality show and I’ve probably followed it.  This season, one of my guilty pleasures is an old favorite, The Apprentice.  All of the contestants competing for the title of Mr. Trump’s Apprentice have something in common.  They’ve either been laid off, terminated, not been able to find a job or in some way have fallen on harder times than they every imagined.  Although the Donald is still the Donald, it’s clear that these contestants will be helped back to employment even if they don’t progress on the show.

The show works because you get the dynamics of a group of strong personalities who need to pull together as a team to complete a complex business task, but also are fighting for control, for recognition and to stay in the competition, even if their team loses the task.  Watch the show and you’ll see how complicated it is to get people together to achieve a common goal, especially when those people are off the chart type A personalities.

I decided to find out what would happen at Copper Conferencing when I used the same concepts with our inside sales team.  The “Copper Apprentice” began with the two teams picking their names (ROI Consultants and Copperheads) and their first project manager.  The task was to create a commercial for Copper Conferencing.  ROI Consultants had great photography and production value, but failed to mention Copper Conferencing in the first minute of a two-minute commercial.  Although a little rougher in style, the Copperheads highlighted the differences between Copper and its competitors and won the task.  The Donald (me) used this as a warm-up event and elected not to fire any of the contestants on their first task.

The next task required the teams to pick an outside sales person, a city, and to schedule face-to- face sales appointments that would be judged on quantity and quality.  In past appointment contests, most of our group just didn’t engage, but this time, we had 35 appointments between Chicago and Atlanta.  I attended many of them and the teams did an excellent job getting Copper in front of a receptive audience who wanted to hear about how we could improve their business.  We added a little punch to our appointment setting strategy with a short personalized message (audio, web and video) using Adobe Connect that was sent to prospects requesting the appointment.

This time, we had two celebrity judges that observed the teams, got feedback from the outside sales people and analyzed each appointment.  The ROI Consultants came out on top and after a heated board meeting, the project manager of the Copperheads was “fired.”  The next task repeated the appointment process again in Chicago and this time Denver with almost 40 appointments scheduled between the two cities.  Our accounting team had to be brought in to analyze the close results and this time the Copperheads just edged out the ROI Consultants.  The boardroom was less volatile as I elected to fire Brittany who scheduled the least appointments, but in all fairness, who was getting married that weekend and was really off her game.

The remaining contestants are on their final task, a Night of Networking, which will be held on October 14th in midtown Atlanta.  They’ve secured a location, found some co-sponsors, created a great invitation, and targeted a list of participants on email and through other networking events.  They are even having a panel discussion on the impact of technology as a competitive tool in a down economy – a brilliant idea!

The Copper Apprentice has been a total success.  Using the dynamics of teamwork and team competition, the members of both group created their strategy, supported each other in the task, held each other accountable and gave us results that were far above and beyond any other sales contest I’ve ever held.  They learned to believe in themselves and the results have been overwhelming.

To Donald Trump, thank you for the concept, the ability to watch fascinating interpersonal dynamics each week and highlighting how valuable people still are, even in this down economy.  My team now watches your show and has taken inspiration from the competition.  Congratulations to the ROI Consultants and Copperheads.  You are both amazing teams and I look forward to the Night of Networking next week.

Carolyn Bradfield is the CEO of Copper Conferencing, a provider of easy-to-use audio conferencing and web conferencing communication tools. You can try Copper’s affordable web and audio conferencing services — and get a discount for using our nationwide Local Dial-In network. Just sign up now.

What is a webinar?
Simply put, a webinar is an online meeting place for two or more people.  A webinar incorporates audio conferencing either over the phone or through your computers speakers.   Webinars, also known as web conferences, web meetings, online meetings and internet meetings, give you, the host, an opportunity to present visual elements during your meeting.  With most web conferencing services, you can show presentations, share your desktop or collaborate real-time on documents with a whiteboard feature.

Webinar vs. Video Conference
A webinar with a webcam focuses primarily on content rather than people.  That is to say that although you can see the videos of the other participants, the content is the larger portion of the visuals.  Additionally, a webinar only requires your computer and an internet connection.  In fact, you can host a webinar from any location where you have wi-fi.  The webcam is optional but is a nice way to make your internet meeting a bit more personal.  A video conference focuses on people rather than content and generally requires expensive equipment that is stationary such as in a conference room.

Is there a “right” webinar tool?
The right webinar tool is:

• The one you feel most comfortable using
• Has the features to meet your needs

At Copper Conferencing, we strongly believe in helping you select a web conferencing tool that satisfies those requirements.   Although there are many different webinar tools available in the market today, there are two general categories:  Basic and Fully loaded.

The basic webinar tool gives you “just the facts ma’am.”  With a basic tool, you get just enough functionality to host a webinar and be able to show, share or collaborate.  The basic webinar tools vary in ease of use and are most well-suited to groups from 2 to 200.

The fully loaded webinar tool offers you, the host, a wide range of functionality and is well suited for large groups up to 2,000 or more.  With the fully loaded tool, the options for platform independence where you and your participants may host and join on a MAC, PC or use Linux include Adobe Connect Pro and Cisco WebEx.  For PC users, Microsoft Live Meeting is a good option.   All of these web conferencing services provide a range of functionality including sharing, polling, question and answer and other collaboration features.   Fully loaded webinar tools also give you easy registration and reminder functionality.

Both the basic and fully loaded webinar tools allow you to integrate audio conferencing and most provide you a way to record your webinars for later playback.   Both webinar tool types also come with reporting functionality.

3 Practical Ways to Use Webinars
Way 1:  Lead Generation Webinars
Like most businesses, you probably need to add to your client base in order to grow or, at a minimum, meet your revenue goals.  Using webinars to reach a broader audience and deliver your message is a cost-effective way to generate demand for your product or services.  Whether you want to host a live event for many people or record a webinar and drive people to the recording, you’ll want to promote your event to ensure success.

Way 2:  Client Meetings and Consultations
Staying connected with clients or employees is imperative to the success of any business.  Using webinars allows you to deliver your message in an engaging format.  Using the power of webinar visuals along with polling, chat or question and answer, you can keep your participants engaged and solicit feedback during your webinar.  Webinars are especially important for business professionals who need to collaborate with different people in multiple locations.  Webinars enable you and your participants to meet when it’s convenient for everyone – no need to let travel delay your business.

Way 3:  Content Production for Education Credits or Resale
Webinars are one of the best ways to deliver a message and content.  You can develop a “class” for educational purposes such as continuing education credits or you can deliver content for resale.  Regardless of your immediate need, you can record once and replay many times. The registration and reporting features help you manage who is viewing and for how long.    Your ability to recoup costs and maximize efficiency is immediate.

Can I afford NOT to use webinars?
Many businesses are discovering that webinars enable them to lower costs associated with travel, training and conducting business.   Consider that an onsite meeting can cost $940 for airfare, hotel for two nights, car rental and meals.   While $940 may not seem like much money, you also have to consider the time it takes to complete the travel, the time away from the office and the lost opportunities to conduct other business.    A similar meeting with 20 people for 60 minutes done using a webinar tool, would cost less than $240 for a savings of over $700.

With the convenience of conducting a webinar from your office, your home or while traveling, business and entrepreneurs are looking towards webinars more everyday as an indispensable tool.

For more information about webinars and hosting web conferences using any of the market-leading tools mentioned in this article, contact Copper Conferencing at sales@copperconferencing.com.  Or try it for free by signing up now.

Carolyn Bradfield

When it comes to buying anything, I would not describe myself as a shopper.  A shopper is a person who gets pleasure from looking around, seeing what’s out there, finding things that fill a want and not a need and spending time in the social experience that shopping can often generate.  I am so not that person, even though a lot of my friends are.  Maybe that comes from growing up in a small southern town that had 1 department store and no Sears or Kmart.  Shopping just wasn’t that fun.

I would however describe myself as a competitive bargain hunter.  I have very few “wants” and most of my needs are already met.  I’m not fashion forward, but have things that are useful year after year.  A competitive bargain hunter enjoys the thrill of the hunt and the excitement of finding the bargain.  We are willing to invest time to weigh the options, know the discounting patterns of our favorite retailers, and invest in the research on Internet sites such as craigslist.

It baffles me when I run into people who are satisfied with paying more than then need to for products or services they use regularly.  Sometimes this happens because they have little to no financial incentive to save money.  As an example, insurance companies don’t really motivate their customers to be frugal.  For my high cholesterol, my doctor originally prescribed Lipitor and the drug did its job.  My number dropped by 40%.  I was elated.  However, even after the co-pay, the price was over $60 per month.  I did my research and found that there were a number of generic drug equivalents and asked my doctor to write a new prescription.  I took it to Wal-Mart and for $4 came away with the new drug.  My cholesterol numbers didn’t go up.  If Aetna would reward me for shopping around, there’s no telling how much I could save on their behalf!

Stay tuned and I’ll blog about how Ann Taylor, Kohl’s, and Banana Republic fund my very large Christmas list when I shop the months after Christmas with coupons, emails to alert me when the price drops, and extra percentages off on special days.  Their styles are classic and everyone seems to be happy with the cashmere, sweaters, and classic styles.

Being a competitive bargain hunter requires that you do a little research, compare and contrast and be willing to slightly alter how you do business.  Given the fact that I’m a competitive bargain hunter in my personal life, one can expect that I would translate that spirit into Copper Conferencing.   Here is where we are going to help you start the process of saving money by just changing your habits slightly.

Most of us dial toll-free numbers to get into a conference call.  However, most of us are taking those calls from our offices or a fixed location.  And even if we take those calls from our cell phone, we usually have plans that give us long distance for free.  I started asking myself, “Is dialing a toll-free number to get into a conference call really necessary?”   And if not, what is the alternative?

I stumbled on the fact that there are networks of local dial in numbers that can access a conference call exactly the same way a toll-free number can.  Dialing a local number is always less expensive.  There is no long distance charge for the user and it cost less money for me as the provider to offer it.  If customers are willing to slightly alter how they enter a call, then they can save money.  Get ready, because Copper is going to show everyone how to use local dial in just as easily as you use a toll free number.  You can join my competitive bargain club with this one simple conferencing secret.

I hate paying more than I have to for anything…….for my monthly cholesterol drug, for that Ann Taylor outfit and to get into my conference call.  Read my next blog and I’ll show you just how painless it is to do it.   I’ll also give you my key secrets to competitive bargain hunting.  I promise it will be worth it!

Carolyn Bradfield is the CEO of Copper Conferencing, a leading provider of audio and web conferencing and wrap-around services to enhance customer experience. You can try Copper’s great web and audio conferencing services — FREE. Just sign up now.

Working at a small company gives employees the opportunity to dream, think, and contribute to product development, enhancements, and how we market and sell to our customers.  At Copper Conferencing, talking with our customers is as close as picking up the phone, whether you are in Marketing, Customer Service, Accounting or Sales.  We count it a privilege to hear what our customers tell us that they care about, what it is that they need, or what they would like to have from conferencing in future days/years.

Although predicting the future is not likely, peeking around the next corner isn’t out of reach.  The combination of customer desires and employee dreams of future possibilities launch ideas, and ideas become ways of doing things better.

2010 is the year of doing conferencing better, easier, less expensively.  At Copper, this means partnerships with leading web conferencing providers to provide an expanded menu of service and choices for our diverse customers.  It means introducing Local Dial In as a connection option to drive your costs down.  It means having a  Conference Coach available to you every time you call us, and Connect To Copper, a state of the art Customer Portal for you to  self-access and manage your  conferencing account whenever you need to.

Wherever you are, we are here. We have expanded our menu, giving you new choices, and making conferencing easier.

Try Copper for free!

I thought it would be a good idea to have a little competition within the Atlanta office and to use Fantasy Football to create that competition. So, we began I believe like any other Fantasy Football League except that since we are an audio and web conferencing company, we would do the draft over web conferencing using integrated audio convfrencing  to keep track and make it official. Having the ability to use web and audio conferencing for a Fantasy Football draft would be a distinct advantage for a League that is comprised of people spread farther apart from each other.  And in our case, we made it interesting and it costs less than having everyone traveling to one place to sit at one computer and do draft picks.

We had such a great time having a Fantasy Football League that we did a regular season league and a post season (playoff) league! If you have never tried out Fantasy Football, it is great, and I recommend it for you and your friends to have a great time while watching football.  Also, I recommend trying to do the draft using audio and web conferencing, because it was easy for us and if you have friends that have to travel to do the draft this might be the solution.

One thing I noticed while being in a Fantasy Football League that I am sure most League players can agree with, is that I paid more attention to each game. If you already enjoy football, but haven’t tried Fantasy Football, I can tell you that you will love the game even more. After playing in a League I find myself willing to try to do a baseball or basketball league, but I am sure they would not be as fun as doing a Fantasy Football League. If you know of any other great Fantasy Leagues then I would be grateful if you commented on this blog with the type of league, or just comment to say how your league went. If you would like to compare Leagues or see how we did, click here to see our Regular Season League and click here to see our Post Season League.

Basically, Get Schooled in Conferencing is short but explains how companies are searching for bigger and better ways to be effective at a lower cost. This quest simplifies to a simple solution – conferencing. Conferencing is the means by which companies today are better able to communicate effectively and affordably. Yes, meeting face-to-face is great, but becoming less frequent these days with the exponential growth of technology, especially communication technology. There should be no more excuses to not use audio or web conferencing; companies with conferencing are still able to help their customers, be competitive, improve customer satisfaction, and increase sales. In fact, more sales people are finding it easier to use web conferencing to demo their product than the past techniques.

The last point I would like to mention is that the Get Schooled in Conferencing is in the Channel Partners Blog, who’s Conference and Expo is coming up on March 1-3 in Las Vegas, and Copper Conferencing will be there at Booth #1529. In the end, if you are on the fence about conferencing, interested in conferencing, or already use conferencing, then get in touch with Copper Conferencing to find the service that best suits you or your company.

You can try Copper for free to see for yourself.

Jon Burnham is a marketing assistant for Copper Conferencing. Jon works and plays in and around Atlanta, Georgia.