What came first, the chicken or the egg? This causality dilemma helps us to understand the complexity of the question, “Does sales or marketing drive a company’s success?” In order to analyze a query such as this, we must first identify what each of the two categories brings to the equation, and then we can [...]

Have you ever been pulled out of a dead sleep by a ringing phone?  Ah yes, the sudden realization that the phone is ringing — somewhere and the near panic as you try and reach the phone before it stops ringing. It’s always a shock being wrenched out of a dead sleep by a ringing [...]

Although it seems like it, I haven’t been in the conferencing industry my whole career.  In fact, I’ve done some pretty interesting things – taught English, worked for a newspaper, wrote a book.  One of the most gratifying things that I’ve ever done is to start and run an adolescent wilderness therapy program – Phoenix [...]

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So when your employees are feeling the onset of illness and are likely to be the most infectious, give them permission and encouragement to telecommute. Most office jobs can be done in a telecommuting environment, and web meetings and phone conferences make being productive while at home much easier.

Retail stores and restaurants have long used conference calling as an integral part of how they run their organizations.  Managing a retail operation is often a logistical challenge.  The stores are spread out across the country, the pace of retail moves really fast and management is often young.  If retailers don’t stay on top of [...]

It’s rained more in Atlanta in the last 30 days than in the last 3 years.  One of my dear friends has a wonderful house with a sloped backyard that flattens out at the basement door.  Over the last 2 weeks, I’ve been helping take out wet carpet and the most absorbent carpet pad I’ve [...]

If your company is still trying to develop a strategy for social media,  it’s time to stop thinking about it and start being yourself. At the recent SES conference in San Jose, I sat in on different sessions dealing with web development, design, SEO, social media and many other topics. The underlying palatable theme of [...]

I have attended a lot of meetings, events and trade shows.  In general, whether you are attending, presenting or exhibiting, those events come with lots of frustrations and drawbacks.  Often when I leave one, I swear them off only to forget my less than great experience and come back again the year after only to [...]

Join Marquesa Pettway for a dynamic and educational free 60-minute webinar on how to use Facebook to expand your network and to enhance your business. Register Now!